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Coach  Lauren

Meet the Coach

SWERVE expert and Professional Coach, Lauren McCreery, helps smart professionals overcome stress, self-doubt and burnout by Riding the SWERVE towards the career and life of their dreams. 


Her mission is two-fold: to help people transition to sustainable and fulfilling careers and to help leaders of organizations build healthier workplaces that enable people to thrive.


Coach Lauren helps individuals to SWERVE and leaders to "SWERVE-proof" their organizations. 

Learn more about Coach Lauren's journey to SWERVE Coaching & Consulting below!

My Journey

One trip to the mountains changed my path. In 2016, I ventured from my home in Toronto with a close friend for a 10-day trip to the Canadian Rockies. Little did I know then that this trip would be one of two catalysts for my SWERVE journey.


My love for the mountains and drive to do impactful work ultimately led me to leave my steady senior leadership role with a great salary, pension and benefits, to sell everything, move across the country and help others like myself, to execute their own SWERVEs. 

But, let's back up a bit. The road to change isn't always easy or quick, but it's worth it. 

My official career started after graduating from Dalhousie University with a Masters in Public Administration in 2013. I was keen to find a job that would not only make a positive impact, but would afford me a comfortable lifestyle - nothing too lavish, but I wanted to be able to pay rent, save for the future and vacation occasionally.  


I wound up securing a job in public sector organizational development, change management and strategic planning. Within a couple years, I received a promotion (yay!) and found myself in an unfulfilling management role (not so yay!). Luckily, the organization provided me with the opportunity to complete an accelerated leadership development program, where among other skills, I learned about the power of coaching

Over the course of several years, I moved to different senior leadership roles from leading transformation, to developing strategies to diversify leadership. Through these roles I further developed a love and appreciation for coaching. I formalized my skillset by completing an accredited Coach training program in 2018 and becoming an Associate Certified Coach with the International Coaching Federation. I got to spread the message about coaching by coaching my employees, senior executives across the organization and teaching leaders vital coaching skills.

But something was still missing. I continued to struggle internally. I grappled with burnout, often stressed and wondering if this was it. I was on the hamster wheel and didn't know how to get off.


I felt stuck at times and overwhelmed by the daily mental battle of working in a place where I didn't feel like my gifts were being fully leveraged, that my contributions could only have so much impact, and that my values were in conflict with the leadership style. Sound familiar?

Somewhere along the way, after repeated visits to the Mountains, and a pandemic, I developed the courage and confidence to plan my exit to become a full-time Coach, Trainer, Facilitator, and Consultant AND to move to a new town across the country. The road was bumpy - it was both exciting and nerve-wracking, but I learned a lot along the way and am ready to share my lessons with you! 

Since making the leap to "solopreneur" I've developed a unique four-step approach, called RIDE the SWERVE, which helps individuals navigate the mental and emotional rollercoaster of making a career and/or life transition. I am also passionate about helping leaders to 'SWERVE-proof' their organizations so that they can retain top talent and build cultures that attract the best of the best. 

Whether your SWERVE ambitions are big or small, I can help! 

My Credentials


  • Certified Professional Coach, Institute for Professional Excellence in Coaching, 2018

  • Energy Leadership Index-Master Practitioner, 2018


  • Professional Certified Coach (PCC), International  Coaching Federation, 2022


  • Master of Public Administration, Dalhousie University, 2013

  • Bachelor of Arts in International Development, Dalhousie University, 2010

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