Leadership Coaching · Development · Strategic Planning
Swerve, don’t swirl.
Helping leaders and organizations pause, get clear, and move forward.
ICF Professional Certified Coach · 2,000+ coaching hours · 250+ leaders coached
Who I work with
- Executives
- Senior leaders
- Mid-level leaders
- New managers
- Leadership teams
- Boards
Based in Canmore, Alberta · Working across Canada and internationally
The idea behind Swerve
The power of the pause. The clarity to move forward.
More to carry. Less time to think.
The volume of work keeps growing, along with the pace, the expectations, and the rate of change. Even the most capable leaders can find themselves moving fast, with little room to step back and ask whether they’re moving forward.
Intentional. Clear. Moving forward.
Swerve creates that room. I help leaders and teams pause long enough to read the conditions, get clear on what comes first, and move forward with confidence. That means sharper decisions, steadier teams, and results that last.
Good leadership means handling what’s in front of you while building the capacity to lead what comes next.
Services
Practical support for leaders with a lot to deliver.
I help leaders step into bigger roles, think more strategically, have the conversations that matter, and build workplaces where people do their best work.
Leadership & Executive Coaching
Lead with greater clarity, confidence, and intention. Work through complex challenges, understand your impact, and build the leadership practices that help you and your organization move forward.
Explore Leadership & Executive Coaching →Leadership Development & Facilitation
Build the capacity to lead well, together. Develop practical leadership skills, strengthen team effectiveness, and create the conditions for more productive conversations and collaboration.
Explore Leadership Development & Facilitation →Strategic Planning
Get out of the day-to-day long enough to decide where you’re going and what comes first. Align around direction, make deliberate choices, and translate strategy into priorities people can act on.
Explore Strategic Planning →Leadership Offsites & Retreats
Bring your team together for the conversations that rarely happen in the day-to-day. Thoughtfully designed and facilitated offsites help leadership teams reconnect, work through challenges, and leave with shared direction and clear next steps.
Explore Leadership Offsites & Retreats →How the work fits together
Six leadership practices.
The practices strong leaders keep sharpening as the demands on them grow.
Pause.
Know your compass
Know how you lead
Understand your strengths, values, and style, and how they land with others.
Keep your footing
Stay steady
Protect your energy and time to think, and hold your ground when the pressure is on.
Get clear.
Choose your route
Set direction
Separate the important from the urgent and make sound calls with incomplete information.
Share the map
Communicate clearly
Make direction, expectations, and feedback land, including in the hard conversations.
Move forward.
Build your crew
Build high-performing teams
Grow people who own their work, try new things, and sustain the pace.
Make headway
Deliver results
Turn priorities into results and keep people moving when things shift.
Every engagement starts with where you are right now and focuses on the practices that will make the biggest difference for you or your team.
A moment to check in
Pause for a moment. How are you leading right now?
The Leadership Check-In is a short, practical way to reflect on your leadership today.
Consider where you feel grounded, where you’re stretched, and where a shift could make a meaningful difference.
Twelve questions across six leadership practices. About four minutes, with no scores to chase.
Take the Leadership Check-In →
Meet Lauren
Built inside organizations. Shaped by the backcountry.
I’m Lauren McCreery, an executive coach, facilitator, and organizational culture specialist based in Canmore. Before founding Swerve, I spent more than a decade in senior HR and organizational development roles, leading teams of my own and guiding culture, strategy, and change work in large organizations. Today I coach leaders, design and facilitate leadership programs, and deliver keynotes and workshops.
Long before my HR career, I learned to lead on multi-week canoe trips in northern Ontario and Quebec. You can’t control the wind or the weather out there. You read the conditions, look after your crew, and keep moving toward camp.
The best leaders don’t control every situation. They steady the people in it.
That’s how I work with leaders today. My approach is candid, caring, and empowering, with a clear eye on results.
- ICF Professional Certified Coach (PCC)
- iPEC Certified Professional Coach (CPC)
- Energy Leadership Index Master Practitioner (ELI-MP)
- MPA, Dalhousie University
Let’s start with a conversation.
You don’t need the whole answer before you start. A conversation is a good first step.
Book a Free Discovery Call